Podcast (Staying) Power

I've mentioned this concept several times on this blog and in other public comments, but I will discuss it again because the market warrants.  This goes for blogging as well….

Coming up with fresh, compelling discussions is difficult for the amateur podcaster.  First of all, you're just talking in the beginning.  Then, if it's interesting, people subscribe and listen and that will give you energy and motivation for a period of time.  But then the long haul shows up.

My contention is that people who speak on a regular basis (with different content each time or episode) will more easily adapt to the constant requirement to be 1st class.  These individuals could be public speakers (but not ones that have 3 speeches that they use all the time), educators, pastors/priests, politicians.  And, of course, radio talk show hosts.  Those that have trained themselves to create on a daily or weekly basis will survive the long haul.  The reason why daily or weekly is important is that the old adage "Out of sight, out of mind" is an absolute truth in the attention game.

I'm convinced that we will benefit from new creators of audio and video content that traditional media didn't want to take the risk on, but they most likely will be fewer and further between than we think today.  I could be wrong, but…..